A wealth of information and images promoting Vietnam’s natural beauty, history, culture and achievements were displayed prominently at the fair.

Tran Mai Lan, Vietnam Airlines’ representative at the event, said that her company has been involved in the fair for the past few years, which is important as Belgium has recently established itself as one of the airline’s most lucrative Western European markets.

Despite the difficulties facing the transport and tourism sectors as a result of the global economic crisis, a number of experts at the fair asserted that Asia, particularly Vietnam, is still a destination that possesses a great deal of allure for European holidaymakers this year.