According
to the draft, the campaign is scheduled to take place during
August-September or September-October and include activities such as
sale program which will offer the domestic and international tourists
chance to buy goods at discount prices during the low tourist season in Hanoi, HCMC and Danang and domestic tourism promotion program on the occasion of big festive days.
The VNAT encourages supermarkets, shops, service providers of
tourism, transportation and tourism-related to offer 10% to 50%
discounts to their customers during the campaign. In addition, the
tourists will be refunded VAT paid in their purchase.
The VNAT will work together with Trade Promotion Agency under Ministry of Industry and Trade and Vietnam Airlines in order to build the co-operation mechanism between shops, tour operators to effectuate this campaign.
For the international tourists, VNAT will ask tour operators to
create specific products relevant to certain market. Each market need
have at least one special promotion tour for the tourists, as well as one to two familiarization trips for foreign travel agents and media.
VNAT will continue to carry out promotion activities in the main
markets including China, East North Asia, France, West Europe, the U.S.,
Australia, New Zealand, ASEAN and Russia. VNAT is also performing
measures to develop MICE (Meetings, Incentives, Conventions, and
Exhibitions) tourism and accordingly will encourage the tour operators
to build and offer MICE tours, assist provinces and enterprises in
attracting MICE tourists.
Through the campaign, VNAT will give all international tourists who travel to Vietnam under package tours a souvenir. The gifts will be symbolic to Vietnam.
The VNAT also sees overseas Vietnamese residents as particularly
important in this campaign. The VNAT plans to call the overseas
Vietnamese back to their home country as well as will organize meetings
with Overseas Vietnamese Societies in France, America, England, and
Australia to announce this campaign and encourage the overseas
Vietnamese and other international tourists to visit Vietnam.
Vietnam Airlines also engaged to offer 30% - 50% discount for some domestic routes to respond to the campaign.