The plan runs parallel with the VNAT’s strategy to promote Vietnam tourism through foreign mass media like the BBC, and the UNESCO’s World Heritage Magazine. Double-decker buses will be effective in helping the VNAT save costs in introducing Vietnam’s image to foreign countries.

Vietnam welcomed 370,000 foreigners in January, down 11.9% in comparison with the same period last year, according to the General Statistics Office.

Numbers of visitors from the Republic of Korea and China fell significantly, but those from France rose 51.1%, Malaysia, 23.3% and Singapore, 26.6%