In order to promote the city’s destinations to main and potential markets, from early year to now Ho Chi Minh City has taken part many promotion programs of Vietnam National Administration of Tourism at home and abroad or organized its own programs such as: Asian Tourism Forum (ATF) in Hanoi, Ho Chi Minh City Tourism Festival 2009, Southern Fruit Festival, road show in Australia, MATTA International Tourism Fair in Malaysia… The city is preparing to organize International Travel Exhibition (ITE) 2009 in next October with theme “Three countries - One destination” for tourism promotion in Indochinese countries.

In 2009, the department co-operated with municipal Tourism Association to organize conference of tourism development solutions 2009 with participations of nearly city’s 400 tourism firms. This conference aims to recommend tourism development solutions such as: programs of “Impressive Vietnam”, “Ho Chi Minh City – 100 interesting things” and other tourism promotion activities at home and abroad.

In addition, the department keeps on improving quality of tourism products, promotes tourism service programs with participation of over 60 shopping and gastronomy locations in centre districts. Mr. La Quoc Khanh, deputy director of Ho Chi Minh City Department of Culture, Sports and Tourism said the city has prepared many activities to mark the 1000th anniversary of Thang Long – Hanoi and National Tourism Year 2010 in Hanoi such as: “The Southern misses Thang Long – Hanoi” art program, “Thang Long gastronomy in the Southern” Festival…  These activities will reappear the culture, daily life, gastronomy of Northern people.