 A
travel promotion campaign via mass media, advertising and marketing
will also occur locally and internationally this year. The city will
increase marketing activities by publishing tourism brochures and
maintaining websites with travel information for domestic and foreign
tourists, tour organisers and travel agencies. As part of a media
campaign, the authorities will support local agencies to co-operate
with foreign partners in Japan, China and Singapore to produce
promotions and create new tours. A tourism programme between Danang and
neighbouring provinces of Quang Nam and Thua Thien-Hue
will be expanded. “Danang is home to many beautiful landscapes, which
creates business opportunities for local tourism. The city should be
one of Vietnam’s most attractive destinations,” Nguyen Manh Cuong,
Deputy Director General of the Vietnam National Administration of
Tourism, said. The agency said it would support Danang to develop
stable, long-term tourism. In recent years, many international-standard hotels have
been built in Danang, including 4 and 5-star luxury resorts Furama,
Sandy Beach and eco-tourism resorts Ba Na and Son Tra. Since 2001,
Danang has reported a 15% annual visitor growth. The city expects to
attract 1.4 million visitors this year, including 350,000 foreigners,
and earn more than VND1 trillion (USD55 million) from tourism
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