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Cambodian Prime Minister Hun Sen identified the Russian and Arab markets yesterday as promising emerging markets for the Cambodian tourism sector.
Speaking at a conference on the industry's performance over the past 18 months and outlook for the next 18 months, he noted that the 1.5 million tourism arrivals in the five months to May were up 24 per cent from a year earlier.
As marketing increases, Hun Sen urged the industry to pay attention not only to East Asia and India but also the "new emerging markets" for Russian and Arab tourists as well as existing markets such as European and America.
"At the same time, we have to promote Khmer food and desserts more broadly," he said.
Hun Sen called on government agencies to make "concerted efforts to facilitate and attract more connecting flights" from East Asia, India, Russia, Arab countries and Europe.
At the same time, the prime minister said Cambodia Angkor Air should expand charter flights to other countries, especially Asean countries along with China, Korea and Japan.
Hun Sen also noted that Cambodia was forecasting seven million visitors a year by 2020, generating about US$5 billion in export revenues and about 800,000 jobs.
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